Sam first studied accounting and realized that this was not the kind of life he wanted to live. He then discovered the boundless world of creative and was drawn to the fact that the nature of the work meant getting nerdy in any industry and continuously exploring, discovering, and understanding new things.

Sam is now a multi-talented designer, art director, photographer, and filmmaker based in Hong Kong. With a deep passion for branding, packaging, and the power of aesthetics, he thrives on crafting thoughtful visual communication.

His mission is to breathe life into exciting new brands or enhance the essence of established ones to create a profound connection with people. From conceptualization to production, he channels his creativity into meaningful projects that deliver tangible results. With a keen eye for detail and a commitment to excellence, Sam immerses himself in the world of design and visual storytelling striving to create captivating experiences that leave a lasting impact and resonate with audiences on an emotional level.