Wood Roaste

I created packaging for a coffee brand that celebrates the tradition of wood-fire roasted coffee. Using hand-lettered typography and rustic illustrations, I aimed to capture the authentic, sensory experience of wood roasting. The textured linen paper and color-coded sleeves highlight each roast type, while the packaging unfolds into a poster explaining the rich, smoky flavors unique to wood-fire roasting. This project showcases my approach to branding for Hong Kong coffee brands that value heritage and craftsmanship.