Ground of Notion

Ground of Notion is a Hong Kong-based brand specializing in curated lifestyle products and decor that elevate daily living in any space. Rooted in the belief that functional objects can also be beautiful, the brand’s philosophy blends timeless design with individual expression. The visual identity features a warm color palette, elegant typography, and artful photography inspired by museum oil paintings, establishing Ground of Notion as a standout name in Hong Kong’s branding and lifestyle scene.