art director, photographer,

filmmaker, storyteller

based in hong kong.

available worldwide.

E-Commerce Visual Identity

/

Branding

/

Photography

Pilo

(

2

)

/ About the project

Pilo is a Hong Kong e-commerce brand redefining fashion accessories with a blend of fun and functionality. Specializing in chunky knit bags and accessories, Pilo brings vibrant color and playful texture to any look, while offering practical storage for everyday essentials. The brand’s visual identity, inspired by the joy of bright and pastel colors, features chunky yarn motifs and warm, inviting photography. This distinctive branding approach sets Pilo apart in Hong Kong’s competitive e-commerce fashion scene.

/ Credits

Client:

Pilo

Industry:

E-Commerce

Art Director:

Sam Lee

/ Year

2025

OTHER

PROJECTS

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