E-Commerce Visual Identity
/
Branding
/
Photography
Pilo
(
2
)

/ About the project
Pilo is a Hong Kong e-commerce brand redefining fashion accessories with a blend of fun and functionality. Specializing in chunky knit bags and accessories, Pilo brings vibrant color and playful texture to any look, while offering practical storage for everyday essentials. The brand’s visual identity, inspired by the joy of bright and pastel colors, features chunky yarn motifs and warm, inviting photography. This distinctive branding approach sets Pilo apart in Hong Kong’s competitive e-commerce fashion scene.
/ Credits
Client:
Pilo
Industry:
E-Commerce
Art Director:
Sam Lee
/ Year
2025
OTHER
PROJECTS
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