art director, photographer,

filmmaker, storyteller

based in hong kong.

available worldwide.

Hospitality Visual Identity

/

Logo Design

/

Branding

Caviar Cakery

(

8

)

/ About the project

I developed branding for a Hong Kong luxury cake brand, Caviar Cakery, that transforms traditional cakes into a premium experience. By combining the elegance of Royal Caviar Club caviar—favored by Michelin-starred restaurants—with classic cakes, the brand elevates indulgence into an art form. The visual identity focuses on effortless sophistication and refined taste, appealing to luxury dessert lovers in Hong Kong. This project demonstrates my expertise in luxury branding for Hong Kong cake brands, blending high-end ingredients, modern design, and a unique culinary approach to create an unforgettable brand presence.

/ Credits

Client:

Caviar Cakery

Industry:

Hospitality

Art Director:

Sam Lee

/ Year

2025

OTHER

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